Broidit-podcast
Broidit is a fashion and lifestyle podcast produced by Klangi Studios, hosted by Sini Sabotage and Jekku Berglund. The duo blends friendship, personal styling, and honest conversations about fashion, beauty, and life—joined by a variety of guests. The podcast is partially filmed at the NH Collection Helsinki Grand Hansa hotel in the heart of Helsinki, in collaboration with the Forum shopping center. The partnership also includes a high-impact street advertisement campaign on the iconic glass corner of Forum.
Concept & execution
Hosted by iconic Helsinki-based creatives Sini Sabotage and Jekku Berglund, Broidit was developed to bring fashion and lifestyle culture into an approachable and inspiring video format. The concept combines authentic chemistry, style-forward storytelling, and interactive audience features.
Premium Location &
Visual Identity
A major part of the podcast's unique production value comes from its cinematic set design: the show is partially filmed in the luxurious presidential suite of NH Collection Helsinki Grand Hansa Hotel, adding a stylish and intimate setting. Guest interviews are filmed on the suite’s bed – an unconventional and eye-catching choice that underlines the show’s relaxed but high-fashion atmosphere.
Audio & Video
Excellence
From multi-camera video production to studio-grade audio capture, Broidit represents Klangi Studios’ commitment to delivering technically polished content with strong branding, high production values, and cross-platform adaptability.
